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IT'S HOW GOOD YOU WANT TO BE.
Consumers are becoming increasingly more price-conscious. Attracting new customers gets ever more difficult and costly. At the same time, margins are being eroded through uncontrolled growth of discount promotions and overly high scattering loss.
Especially in these times of decreased consumption, the retail market needs swift solutions to flexibly invigorate business without incurring costly distribution- or human resource expenditures. This is probably the most superb feature of the Matrix PicCoupon: your customers bear most of the work and secure themselves everything they need on the Internet. Everything works electronically - no jumble of bits of paper, no manual readouts. Instead, instant performance measurement for you.
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With mobile-based coupons, the advantages are most obvious:
| • Highly targeted, regulated and personalised sampling |
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| • Minimisation of scattering losses |
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| • No uncontrolled copying |
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| • Generation of the most detailed and fully valid master data |
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• Transparency all the way from ordering to scanning of redemptions
at POS |
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Benefits for retailers
| • Additional customer visits |
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| • Immediate availability of high-quality customer data |
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| • Optimised logistics and stock keeping for promotions / CRM activities |
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| • Cost reduction for CRM / complaints handling |
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| • Additional advertising on coupons / cross selling |
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• Standardised system allows for widespread acceptance of all issued
coupons |
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| • No uncontrolled growth of discounts |
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• Prevention of margin erosion through target group-specific promotions
and emission of redeemable vouchers |
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| • Place additional information on vouchers |
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• Shorter lead times ensure greater flexibility, since no printing is
necessary |
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Benefits for manufacturers
| • Immediate availability of high-quality customer data |
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| • Measurable performance of mobile and Internet advertising |
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| • Direct linking of Web to POS via the mobile |
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| • Minimisation of scattering losses in direct marketing |
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| • Omission of postage and handling fees means cost reduction |
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| • Additional advertising space on Matrix PicCoupons |
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| • Participate in a standardised system that has been learned by customers |
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| • Comprehensive standardisation reduces complexity |
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Further revenue and marketing benefits
• Increased network traffic generates revenues by dispatching
picture messages / MMS |
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| • USP through possible exclusivity / definition of partners |
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| • First mover advantage |
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| • Generate new customers by offering a long sought-after extra benefit |
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| • Additional advertising revenues |
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| • Additional sales |
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| • Hedging of previously invested capital |
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| • Safeguarding of future investments in the securing of trade marks |
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Interested? Questions, suggestions, needs or desires? Contact us here |
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